Conservative activist Robby Starbuck announced on Monday that retail giant Walmart would be the latest major company to abandon woke policies and practices due to public pressure and the threat of broader exposure.

Starbuck, who has been actively exposing businesses that have adopted such practices, took to X to share a video and a series of points he claimed to have discussed with Walmart executives.

WATCH:

MASSIVE news: Walmart is ending their woke policies. I can now exclusively tell you what’s changing and how it happened.

Last week I told execs at @Walmart that I was doing a story on wokeness there. Instead we had productive conversations to find solutions.

Below are the… pic.twitter.com/BD02xJQ0X2

— Robby Starbuck (@robbystarbuck) November 25, 2024

In his X post, Starbuck went on to list the things that Walmart has agreed to:

• Surveys: Walmart will no longer participate in the HRC’s woke Corporate Equality Index.

• Products: Monitor the Walmart marketplace to identify and remove inappropriate sexual and / or transgender products marketed to children.

• Funding of Grants: Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids.

• Equity: We will not extend the Racial Equity Center which was established in 2020 as a special five-year initiative.

• Supplier Diversity: We will evaluate supplier diversity programs and ensure they do not provide preferential treatment and benefits to suppliers based on diversity.  We don’t have quotas and won’t going forward.  Financing eligibility will no longer be predicated on providing certain demographic data.

• LatinX: Walmart will no longer use the term in official communications.

• Trainings: Walmart will discontinue racial equity training through the Racial Equity Institute.

• DEI: Walmart will discontinue the use of DEI as a term while ensuring a respectful and supportive environment. Our focus is on Belonging for ALL associates and customers.

“Remember, Walmart is the #1 employer in America with over 1.6 Million Employees and they have a market cap of nearly $800B. This won’t just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers,” he wrote.

“We’ve now changed policy at companies worth over $2 Trillion dollars, with many millions of employees who have better workplace environments as a result. I’m happy to have secured these changes before Christmas when shoppers have very few large retail brands they can spend money with who aren’t pushing woke policies. Companies like Amazon and Target should be very nervous that their top competitor dropped woke policies first. I think Target specifically will suffer serious sales problems as a result and Walmart will benefit,” Starbuck continued.

“Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies. Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality,” he added.

Starbuck concluded: “We are now the trend, not the anomaly. We are winning and one by one we WILL bring sanity back to corporate America.”