Jen Psaki’s New MSNBC Primetime Show Already Tanking
Charlie Kirk Staff
05/09/2025

MSNBC’s Jen Psaki struggled to gain traction on Wednesday night, just her second show in a new primetime slot.
Psaki recently took over the network’s high-profile 9 p.m. ET timeslot from Tuesday through Friday, following the return of The Rachel Maddow Show to its once-a-week Monday schedule. Maddow had resumed a five-night format temporarily during President Donald Trump’s first 100 days back in office.
A former Biden administration press secretary, Psaki previously hosted Inside on Sundays and Mondays. She now anchors “The Briefing” in the network’s key primetime slot, but by any measure, she’s tanking.
On Tuesday, Jen Psaki’s The Briefing premiered with 1.2 million viewers, including 139,000 in the key advertising demographic of adults aged 25-54. However, by Wednesday, viewership had dropped sharply, falling to just over one million total viewers and only 65,000 in the coveted demo, Fox News reported.
“MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as “The Briefing” averaged 113,000 on Tuesday and only 37,000 on Wednesday,” Fox said.
“MSNBC had much better results at 9 p.m. ET last week with Maddow at the helm, as she averaged 1.9 million total viewers and 141,000 among viewers aged 25-54. Psaki’s second episode managed to shed 46% of those totals among total viewers and 54% in the critical demo,” the report added.
Psaki’s episode on Wednesday was outperformed by 38 different cable news programs within the advertiser-coveted demographic, despite being in a favorable timeslot. MSNBC’s 9 p.m. ET show was surpassed by all the offerings from Fox News Channel, as well as 13 different shows on CNN and seven other programs on MSNBC.
Fox added that on Wednesday, Psaki’s “The Briefing” also had fewer viewers among adults aged 25-54 than various repeats of “Friends,” “Seinfeld,” “Everybody Loves Raymond,” “Bob’s Burgers,” “The King of Queens,” and “That 70s Show,” along with Nickelodeon’s “Paw Patrol,” Hallmark’s “Reba,” and TLC’s “My Strange Addiction,” and many other basic cable offerings.
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